What are Blueprints?
Blueprints are preloaded templates and sequences which you can add from the Support Icon:
These templates and sequences are meant to be examples for you to use, follow, and or inspire you to create sequences of your own. Each sequence/template available has a different theme/purpose to show you how sequences and templates can be utilized within Outreach.
This sequence is a 13-step sequence containing auto-emails and manual phone call tasks. This sequence is meant for inbound leads that have shown some interest in your product and you would like to connect with.
This sequence is an 8-step sequence, and similar to the Inbound Sequence it also contains auto-emails and phone calls. However, this sequence's first step is a manual email step, meaning the first email delivered by this sequence requires user to manually customize the first email prior to delivery. This sequence is an example of a generic prospecting sequence, used to reach out to potential leads.
Reply Follow-Up Sequence:
When composing an email from Gmail, you can choose to add a prospect to a follow up sequence. This sequence is an example of a follow-up sequence, it contains only auto-emails, replying to the original email composed. The final step of this sequence is a generic task which reminds you that the prospect has never replied to your followup sequence (which means they were engaged but have fallen off the hook), and to decide what to do next with this person.
There are three blueprint templates, each showing a different level of personalization. The No Auto-Personalization template contains no variables, whereas the Heavy Auto-Personalization and Light Auto Personalization do contain variables. The Light Auto Personalization simply uses the prospect's first name, company, and title for variables. All very common variables used by users within Outreach. The Heavy Auto-Personalization template contains the same variables, along with a couple custom variables, and prospect's work phone number.