Sentiments are a way for you to track replies. You can track the replies by marking them as positive, neutral, or negative indicated via smiley icons, which display in Outreach as thumbs up and down icons.
To enable sentiments, email firstname.lastname@example.org. Please note that because this feature is in beta it will not be fully supported.
How do they Work?
With this feature enabled, any reply from a prospect will have 3 smileys available, of which you can select as a positive, neutral, or negative response. If the feature was enabled for you after a prospect has replied, the sentiments will still be made available for those previous replies - therefore users will be able to mark previous replies with a sentiment as well.
The sentiments can be accessed when viewing a reply from a prospect in Outreach:
A green bar on the e-mail shows a Positive sentiment, a yellow a Neutral Sentiment and red a Negative Sentiment.
In the Prospect's Activity feed, you can see a thumbs up, neutral icon or thumbs down on the individual e-mails.
Applying Sentiments in the Outreach Everywhere Extension
If you have the Outreach Everywhere extension and are using Google Chrome/Gmail as well, you can view the sentiments in your inbox, for example:
Reporting on Sentiment
Once you start marking the sentiments, you can also view these statistics within the "More Reports" area of the reports tab and on the sequence overview page, for example: