Sentiments are a way for you to track replies. You can track the replies by marking them as positive, neutral, or negative indicated via smiley icons.
How do they Work?
With this feature enabled, any reply from a prospect will have 3 smileys available, of which you can select as a positive, neutral, or negative response. If the feature was enabled for you after a prospect has replied, the sentiments will still be made available for those previous replies - therefore users will be able to mark previous replies with a sentiment as well.
The sentiments can be accessed when viewing a reply from a prospect in Outreach:
If you have the Outreach Everywhere extension and are using Google Chrome/Gmail as well, you can view the sentiments in your inbox, for example:
Reporting on Sentiment
Once you start marking the sentiments, you can also view these statistics via the reports tab and on the sequence overview page, for example: