Outreach's unsubscribe link currently lands on a simple page that marks prospects as "opted out" in Outreach and Salesforce. However, some larger companies have unsubscribe pages with global lists that often live outside of these platforms.
When the custom unsubscribe link is enabled, and a prospect chooses to unsubscribe, then the link will automatically redirect to a custom landing page so the prospect is opted out of the company's global list.
When enabled, Outreach users will be able to:
- Learn why a prospect has unsubscribed from information gathered on their own landing page
- Have more flexibility to give their prospects the option to unsubscribe from all or some email campaigns (like if their org treats sales and marketing prospects differently)
- Follow CAN-SPAM laws and ensure all reps follow their company's email unsubscribe policies
- Have a central place to manage their unsubscribe list
To turn on the Custom Unsubscribe Link, go to your org's settings and enter the URL into the text box: