Understanding the LinkedIn Sales Navigator Tiles
Sales Navigator Lead Tile
The sales navigator lead tile pulls information from the profile of the specific lead you’re looking at. The lead tile includes basic information from LinkedIn about the prospect including their current position, time in current role, and current location. This is a great way to verify location or verify that nothing major has changed since you last engaged before you reach out.
By simply using the lead tile and loading the prospect overview, your prospect will see you’ve viewed their profile. When you enhance a call or manual email with an automatic profile view, you get two sales touch points for the price of one.
Other data is presented in three tabs
This highlights what LinkedIn determines to be the most important information on the lead. This includes mutual connections and recent activity like shared posts or published articles. You can use these updates to see how active your prospect is on LInkedIn and know when it's a good time to reach out.
2. Get Introduced
This tab shows 1st, 2nd, and 3rd level connections in your network that are also connected to this lead. This empowers you to find a common connection or reach out to a colleague to get an introduction.
3. Related Leads
Find individuals similar to the lead you're looking at based on your Sales Navigator preferences. This can be used to expand your potential pool or prospects.
Sales Navigator Account Tile
The account tile pulls information from the company page on LinkedIn. This includes industry, number of employees, and the location of the headquarters. Within the Account tile you can see three tabs:
1. Recommend Leads
This information helps you find new leads from the company you're targeting, which can be added to Outreach straight from the tile. The recommended leads highlight who may be the best lead based on your Sales Navigator preferences.
Shows you connections that work at the company, to help you get a foot in the door. It's a great start for any kind of strategic engagement, working multiple prospects in an account.
Recent posts from both the company and employees so you can plan more personalized outreach to your prospect. These items are clickable, linking you directly to the actual articles so you can learn more.