Activity-Based Analytics - Email Insights

Email Analytics provide with data related specifically to all inbound and outbound emails tracked by Outreach. Below we go over the email analytics charts, so you can better understand the information that's being surfaced by Outreach. 

Email Analytics

Best Time to Email by Reply Rate - The heat map shows the best time to email based on the number of replies received by a prospect. Similar to the other heat maps, darker purple indicates a higher reply rate during the specified day and time, with the best time to email each day noted on the top of the heat map. Time zone is taken into consideration. If someone on the East Coast emails a prospect at 9am and the prospect replied, the user located on the West Coast would surface the reply as 6am. The bottom 1% is not included in best time to email suggestions because there is not enough activity to make the suggestion.

Email Delivery by Mailing State - This graph breaks down the mailing state based on the total number of emails delivered in the specified date range, as well as the type of delivery (sequence email, one-off, bulk compose). You can adjust the graph to only view data points relevant to you. For example, if you only want to see deliveries, double click on the “deliveries” section of the graph key, click once more to bring all data points back to the graph, and click a single time to remove the selection from the visible data points. This graph can be viewed by day, week, or month.

Mailing Leaderboard - Broken down by either team, users, or roles, the chart provides insight into the number of deliveries by group or individual and the percentage of opens, clicks, and replies. The top of the chart shows the total number of deliveries and breaks down how the mailings were delivered, either by sequence, bulk, or one-off emails.

Outbound Email Activity by Time of Day - This heat map shows email activity broken down by day and time. The darker purple indicates more activity, and lighter purple indicates less activity. The top days and times of activity are displayed at the top of the chart. You can hover over each individual square for information on the number of emails delivered and the percentage of activity during that time period.

Template Leaderboard - This chart shows the top performing templates, breaking down the total deliveries by opens, clicks, and replies. The top of the chart provides overall statistics for how your team's templates are performing.

 To find these charts, follow the steps in this article.