Click tracking is used to get data on important links in your templates. This setting is disabled by default. Once enabled, Outreach tracks when a prospect clicks on one of the links in your email. Keep in mind, Outreach tracks that a link was clicked, but not which link was clicked on.
Similar to open tracking, if a link is not clicked on, the link icon in your Outbox will be grey. If a link has been clicked once, this icon will turn blue. If it’s clicked multiple times, you will see a red number appear above the link icon.
Enabling Click Tracking
Click tracking can be enabled in the content window when creating templates and snippets.
- Create a new template by clicking on the "Quick Actions" bar on the top of the page, or when composing a single email.
- Compose your email and, on the bottom of the compose window, click tracking will be automatically disabled. You'll know click tracking is disabled if the eye icon is grey. You can enable open tracking by clicking on the eye icon. The icon will turn red.
Click Tracking in Sequence Emails
In sequence email steps using a pre-created template, Outreach will pull in the click tracking setting that was applied when the template was created. Changing the sequence email step will not impact the default setting applied to the template.
If you are not using a template, or building off of a snippet, you can still enable and disable click tracking.