Applies To
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Direct one-off and ad-hoc type emails.
Answer
The unsubscribe link does not appear on direct one-off emails. We do not include it there because we assume those are just one-off and ad-hoc type mailings.
The unsubscribe link can be configured to be automatically included in bulk emails and sequence messages.
Additional Resources
Please see the below articles on how to configure the Unsubscribe links and URLs:
Outreach User Admin Settings: Org Email Overview