Applies To
-
Prospects
- Sequences
Answer
When a message to a Prospect bounces as part of a Sequence, the Prospect will be paused for review, and can only be resumed manually. The Prospect will remain in the Sequence, and if the Sequence Ruleset has a stage change rule for Bounces, the Prospect stage will be changed accordingly. The Prospect can still be sent one-off messages, so it is important to review any bounces that occur and update contact info accordingly.
Additional Information
For additional information on common bounce reasons, see the article, Understanding Bounced Emails in Outreach.
For information on deliverability best practices and optimizations, please see The Outreach Deliverability Playbook.