Put 100 prospects through per template used
- Keep track of the volume of prospects you reach out to when A/B testing in your sequences. As prospects move through a sequence step with an A/B test in it, Outreach randomly (but evenly) sends out a template to these prospects.
- For example: In an A/B test using 2 templates, your data will become valuable after at least 200 prospects have passed through the step. Any less than this will not allow you to see enough relevant data to make an informed decision on the quality of the message.
A/B test wherever you want to improve
- Because of how little effort goes into creating A/B tests for various message types, we recommend customers do it often and across all types of sequences. Constant testing and refining will lead to a deep understanding of your customers and the best language to address them going forward.
Test either the open rate OR reply rate, but NOT both at the same time
- You should only test open rate OR reply rate at one time to ensure you are getting the purest results.
- The open rate of your email will correspond with the subject line. We recommend starting by A/B testing the open rate of your first email by changing the subject lines and leaving the body of the email the same.
- The reply rate will correspond with the body of the email. Similarly, reply emails have no subject line (it uses the previous parent message and shows Re: in the subject line), so it's best to test reply rate on that email type.
Don't test too many templates at once
- If you are adding too many templates to your A/B test, it will take much longer to get valuable data.