Day of the Week Variables

This article includes:

• A list of all available "day of the week" variables
• Best practices with examples of variables used in email templates

If you'd like to learn more about all available variables and how to properly use them in email templates, please refer to the Variables Help Article. 

Day of the Week Variables Overview

Variables based on the "day of the week" are a powerful way to personalize your emails and increase the reply rate from prospects by customizing language based on the day of the week. These variables can be found when creating email templates in the variable menu under miscellaneous.

Watch this short introductory video for a basic overview: 

List of Available "Day of the Week" Variables

Conditional Variables (if the condition is true, then use specified language)

These variables are powerful to use when you want conditional language where you can specify a word or phrase to be used if a certain statement is true (ie if it's Monday, then say X). Conditional variables are formatted like this: 

{{#if is_day}} INSERT CONDITIONAL LANGUAGE HERE {{/if}}

Here are the current available conditional variables for day of the week:

• {{#if is_monday}}{{/if}}, If the current date is Monday, then do something,
• {{#if is_tuesday}}{{/if}}, If the current date is Tuesday, then do something,
• {{#if is_wednesday}}{{/if}}, If the current date is Wednesday, then do something,
• {{#if is_thursday}}{{/if}}, If the current date is Thursday, then do something,
• {{#if is_friday}}{{/if}}, If the current date is Friday, then do something,
• {{#if is_saturday}}{{/if}}, If the current date is Saturday, then do something,
• {{#if is_sunday}}{{/if}}, If the current date is Sunday, then do something,
• {{#if is_weekday}}{{/if}}, If the current date is a weekday, then do something,
• {{#if is_weekend}}{{/if}}, If the current date is a weekend day, then do something

Here is an example:

Dates-Based Language (insert a specific day of the week based on when the email is sent)

Other variable options can refer to the day the email is delivered, the day after the email is delivered or refer to the day of the week after a specific number of days after the email is sent out. Here are the current date-based variables:

• {{today}}, Will return the day of week when the email is sent out,
• {{tomorrow}}, Will return the day of week for the day after the email is sent out,
• {{days_from_now N}}, Will return day of week for the N day after the email is sent out,
• {{weekdays_from_now N}}, Will return weekday of week for the N day after the email is sent out

Here is an example: 

EXAMPLES

=== Specific language based on day of the week ===

Do you have time to connect {{#if is_monday}}this week{{/if}}{{#if is_tuesday}}this week{{/if}}{{#if is_wednesday}}tomorrow or Friday{{/if}}{{#if is_thursday}}tomorrow{{/if}}{{#if is_friday}}next week{{/if}}{{#if is_weekend}}next week{{/if}}?

The image below shows how the above variables would appear in a sent email:

=== Week day v. weekend ===

Can we connect {{#if is_weekday}} this week{{else}} this upcoming week{{/if}}?

=== Do you have time tomorrow unless it's Friday/Weekend then "Monday or Tuesday" ===

Do you have time {{#if is_monday}}tomorrow{{/if}}{{#if is_tuesday}}tomorrow{{/if}}{{#if is_wednesday}}tomorrow{{/if}}{{#if is_thursday}}tomorrow{{/if}}{{#if is_friday}}Monday or Tuesday{{/if}}{{#if is_weekend}}Monday or Tuesday{{/if}}?

=== Do you have time tomorrow (if week day) or (2 weekdays from now)? ===

Do you have time {{#if is_monday}}tomorrow{{/if}}{{#if is_tuesday}}tomorrow{{/if}}{{#if is_wednesday}}tomorrow{{/if}}{{#if is_thursday}}tomorrow{{/if}}{{#if is_friday}}Monday{{/if}} or {{weekdays_from_now 2}}?