Applies To
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Outreach Users
Overview
Within the Sequence, there are metrics that exist on each individual variant on email steps. This gives a snapshot of how the specific steps and variants are performing and how Prospects interact with them.
Metric | Definition |
Opened | The total number of prospects that have opened that email variant |
Clicked | The total number prospects that have clicked a link in that email variant |
Replied | The total number of prospects who have replied to that email variant |
Interested |
Prospects count with positive replies + Prospects count with referral Replies Positive and referral replies are retrieved using the Outreach Sequence Email Sentiment Classification. |
Additional Resources
Using the Interested Metric for Sequences
Outreach Sequence Email Sentiment Classification
Outreach Email Tracking Options Overview
How to Enable or Disable Email Open and Click Tracking in Outreach at All Levels