Outreach & Gmail: Engagement Insights

Purpose: 

The purpose of this article is to provide information to Outreach Users regarding the engagement insights present in Gmail.

Outreach provides a tracking summary on each message within an email thread. The summary will show the total number of opens/clicks on a message. If you hover, the summary will expand to show the total number of opens, total number of clicks, and the last open/click. When you reply to an email, the engagement insight tracking starts over in the new reply message.

Intended Audience: 

• Outreach Users

Understanding Gmail Engagement Insights:

1. Find an email thread within your Gmail inbox listview that contains with a purple prospect indicator.
   
2. Click into the email thread. Next to the email timestamp, you’ll see an activity indicator with a number. This number indicates the total combined number of clicks and/or opens for the most recently delivered email.
   
3. If you hover over the activity indicator, you can dig into the engagement insights. On the window that appears, you see a breakdown of the number of opens and clicks and a timestamp that shows the most recent email open and/or click on a link contained in the email. When we have location and device information, this will also be included.
   
4. You can also view this information from the listview by hovering over the activity indicator.