Outreach provides a tracking summary on each message within an email thread. The summary will show the total number of opens/clicks on a message. If you hover, the summary will expand to show the total number of opens, total number of clicks, and the last open/click. When you reply to an email, the engagement insight tracking starts over in the new reply message.
Understanding Gmail Engagement Insights
- Find an email thread within your Gmail inbox listview that contains with a purple prospect indicator
- Click into the email thread. Next to the email timestamp, you’ll see an activity indicator with a number. This number indicates the total combined number of clicks and/or opens for the most recently delivered email.
- If you hover over the activity indicator, you can dig into the engagement insights. On the window that appears, you see a breakdown of the number of opens and clicks and a timestamp that shows the most recent email open and/or click on a link contained in the email. When we have location and device information, this will also be included.
- You can also view this information from the listview by hovering over the activity indicator.