When Prospects are added to a sequence, they may show as pending, rather than active. This is usually due to your sequence settings. The settings that may cause a prospect to pend include: the sequence throttle, a step-specific schedule, or a combination of these settings. Otherwise, it's possible your sequence hasn't been enabled. Below we'll cover how these settings affect prospects in a sequence.
When prospects are added to the sequence, the sequence looks at the settings page to see if there is a throttle enabled. The throttle looks at the number of prospects being added to the sequence every 24 hours. The throttle will only activate prospects if the limitation has not already been met. If the throttle number has been met, any additional prospects will be placed in a pending state. 24 hours later, the throttle resets and allows more prospects to activate in the sequence and are added to the first step.
If you find that the sequence throttle has not been met and there is an available time block on your sequence schedule, your prospects may be following a step-specific schedule. Step-specific schedules are created and applied to a single step in the sequence and override the sequence schedule. You can view a step-specific schedule by following these steps. If the step is not using a step-specific schedule, the setting will say "use sequence schedule".
Step-specific schedules will not activate prospects until there is an available time block. If you want to bypass the step-specific schedule and activate your prospects in the sequence, follow the steps outlined in this article.
Enable the Sequence Using the Master Sequence Toggle
If you've checked all of the above, it's likely that your sequence hasn't been properly enabled. Find your sequence on the sequence overview page and click on the toggle next to the name of the sequence. If you click into a specific sequence, the master toggle is found on the top left hand side of the page.