When prospects are added to a sequence, they may show as pending, rather than active. This is usually due to your sequence settings. The settings that may cause a prospect to pend include: the sequence throttle, the sequence schedule, a step-specific schedule, or a combination of these settings. Otherwise, it's possible your sequence hasn't been enabled. Below we'll cover how these settings affect prospects in a sequence.
When prospects are added to the sequence, the sequence looks at the settings page to see if there is a throttle enabled. The throttle looks at the number of prospects being added to the sequence every 24 hours. The throttle will only activate prospects if the limitation has not already been met. If the throttle number has been met, any additional prospects will be placed in a pending state. 24 hours later, the throttle resets and allows more prospects to activate in the sequence and are added to the first step.
In addition to the sequence throttle, prospects added to a sequence follow an outlined sequence schedule. If prospects are added to the sequence outside of a pre-determined time block, the prospects will remain in a pending state until an available time block is open for delivery. Once the sequence schedule opens, the prospects are automatically activated in the sequence.
The sequence schedule will still defer to the sequence throttle. Let's say for example that I have a throttle that limits me to activating 50 prospects per day, but I add 150 prospects to the sequence outside of my sequence schedule. The prospects will stay in a pending state until my sequence schedule has an open time block. However, because I have a throttle, only 50 of my 150 prospects will activate in the sequence.
You can learn more about how sequence schedules work here. If you want to bypass the throttle and/or sequence schedule and activate your prospects in the sequence, follow the steps outlined in this article.
If you find that the sequence throttle has not been met and there is an available time block on your sequence schedule, your prospects may be following a step-specific schedule. Step-specific schedules are created and applied to a single step in the sequence and override the sequence schedule. You can view a step-specific schedule by following these steps. If the step is not using a step-specific schedule, the setting will say "use sequence schedule".
As with the sequence schedule, step-specific schedules will not activate prospects until there is an available time block. If you want to bypass the step-specific schedule and activate your prospects in the sequence, follow the steps outlined in this article.
Enable the Sequence Using the Master Sequence Toggle
If you've checked all of the above, it's likely that your sequence hasn't been properly enabled. Find your sequence on the sequence overview page and click on the toggle next to the name of the sequence. If you click into a specific sequence, the master toggle is found on the top left hand side of the page.