Using the Account Natural Name Variable

Add the Account Natural Name to Prospects

1. Search for all prospects that contain the same domain, such as @outreachio.
   
2. Select all prospects and, on the top of the prospect list view page, click on the pen and paper button.
3. Assign the prospects to the account that corresponds to the account record in Salesforce.
   
4. On the left hand navigation bar, click into "Accounts" and find the account that you just assigned to your prospects. 
5. Click "Edit" on the top of the page and assign the "Account Natural Name" (ex: Outreach.io may be the name of the account, but the account natural name is Outreach).
   

Use the Account Natural Name in Sequences

1. Click on the sequences button on the left hand navigation panel. If your navigation bar is expanded, the button is a paper airplane. If your navigation bar is collapsed, sequences are nested under the open book button.
2. Find your template or sequence step that needs the account natural name. Click into the template or sequence step. 
   
3. In the compose window, find the variable button, which is a set of curly brackets. Click "Accounts" on the top of the pop-up box and select {{account.natural_name}} .
4. Click on the blue eye on the right of the compose window to view a preview of your variable.
   
   
   

Note: The account natural name applies to prospects that have been assigned to an account. There is also a {{company_natural}} variable, which is used for prospects that do not have an account. To use {{company_natural}}, sort your prospects by their domain and bulk assign "Company Name" using the pen and paper button on the top of the page.