Revenue Attribution - By integrating Outreach activity data with Salesforce Opportunities, you can now see which sequences and sales activities influence your pipeline and determine which drive the most revenue lift.
Enhanced Inbox Security Options - Our password-free login is powered by Microsoft’s Exchange Impersonation setting to support organizations whose security blocks user passwords from being entered into external applications. Now Exchange users can connect their inbox to Outreach and send email directly from their email address without storing their password on Outreach.
Duplicate SFDC Contact Support and Prospect Remapping - When a lead or contact from Salesforce is brought into Outreach, and we detect there is already a prospect with a matching email, we will notify you of this and allow you to change the prospect mapping in Outreach to the new contact or lead. When this occurs, users will see a dialog box alerting them that the prospect exists, and allowing them to choose which Salesforce record they want to map the Outreach record to. This will support our longer term initiative of providing duplicate record support for teams who have multiple reps working a single prospect.
Enhanced Activity Feed - The new Activity Feed offers a more intuitive design, prominent icons, and advanced filtering, allowing users to easily access and filter activity performance in the following categories: Engagements, Notes, Record Updates and System updates.
Create Call Tasks on Email Opens & Link Clicks - We have added another call task trigger in the sequence ruleset. You can now enable a new trigger for call tasks that will automatically create a call task with the assigned priority (high, normal, low), when a prospect clicks on a sequence email a certain number of times (similar to email opens).