Recently, in response to GDPR and other security updates, many email providers have increased their spam filtering. As a result, we are now experiencing a higher-than-normal volume of bounced messages that are being returned as spam. We are actively working with our supported email providers and 3rd party spam filters to resolve this issue, but in the meantime we recommend taking the following actions:
- Setup Branded URLs. Often emails are routed through filters to determine whether that email should be trusted. With Branded URLs, you get to leverage Outreach open tracking, click tracking, and reply detection, while fully controlling the reputation of your domain, which is a best practice for deliverability we encourage our customers to leverage.
- If you use Office 365, whitelist our outbound connecting server and internally whitelist any Office 365 users who also have an Outreach license. This will help your Office suite recognize them as valid senders.
- Ensure you are following our guidance to avoid spam filters.
Other Best Practices
- Ensure email configuration is fully setup with proper SPF & DKIM records.
- Validate the email addresses of your prospects by checking their domain at MXToolbox (see the "What Can I Do To Prevent Bounces?" Section in this article.
If you have any questions or need help with the recommended steps, please reach out to email@example.com and we’ll be happy to assist.