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Activity Feed Overview

Chris
Updated
Note: Feature(s) Pending Rollout

Features and functionality described on this page are part of our May 2025 release, which is rolling out to eligible customers May 15-June 11, 2025. See our Release Notes here to learn more.

 

Objective

The Outreach Activity Feed provides users with an efficient way to see action within the platform and can be configure to display specific content. 

Applies To

  • Outreach Users

Before You Begin

  • Outreach automatically filters out the bottom 1% to not skew metrics as one email delivered and opened will result in 100% open rate and skew the top performing sequences. 

Overview

The activity feed is available in the following locations within Outreach

  • The 360 Homepage 
  • Individual Prospects and Accounts
  • Individual Sequences
  • Individual Triggers
    • Note: The activity feed for triggers is not filterable 
  • Within the CRM Plugin
    • Note: External is not a filterable option for the CRM Plugin. 

Filters

Each activity feed can be filtered to display specific content as described in the tables below.

Engagement Activity

Filter Description
Calls
  • Call Answered (Inbound)
  • Call Answered (Outbound)
  • Call No Answer (Inbound)
  • Call No Answer (Outbound)
Emails
  • Email Bounced
  • Email Clicked
  • Email Opened
  • Email Received
  • Email Sent
Meetings
  • Meeting Created (By User)
  • Meeting Created (By Prospect)
  • Meeting Updated
  • Meeting Canceled
  • Meeting Attendee Accepted
  • Meeting Attendee Declined
  • Meeting Attendee Tentative

  • Meeting Held
    Note: meeting is considered held if it was not cancelled, not marked as ‘no-show’, at least 1 prospect on the invite who did not decline

  • Meeting Marked as No-show
Prospects 
  • Prospect Added to Sequence
  • Prospect Finished Sequence
  • Prospect Opt Out Reverted
  • Prospect Opted Out
  • Prospect Emails Opt Out Reverted
  • Prospect Opted Out of Emails
  • Prospect Calls Opt Out Reverted
  • Prospect Opted Out of Calls
  • Prospect SMS Opt Out Reverted
  • Prospect Opted Out of SMS
  • Prospect Paused in Sequence
  • Prospect Removed From Sequence
  • Prospect Resumed in Sequence
  • Prospect Sequence By New Mailbox
Texting Interaction Displays content by texting interactions if enabled. For more information regarding texting, refer to the Texting FAQs article. 
Tasks Completed Displays content by completed tasks. 

Notes:

Users can filter content based on notes by type: 

  • Note Created (Beer)
  • Note Created (Call)
  • Note Created (Coffee)
  • Note Created (Meeting)

Record Update

Users can filter content based on the record type as described in the table below: 

Filter Description
Account
  • Account Created
  • Account Deleted 
  • Account Owner Changed
  • Account Merged
Calls
  • Call Updated (Outbound)
  • Call Updated (Inbound)
Org Updated Displays org update records.
Prospects 
  • Prospect Added to Account
  • Prospect Advanced in Sequence
  • Prospect Continued Sequence
  • Prospect Created
  • Prospect Deleted
  • Prospect Email Created
  • Prospect Email Deleted
  • Prospect Owner Changed
  • Prospect Phone Number Created
  • Prospect Phone Number Deleted
  • Prospect Removed From Account
  • Prospect Stage Changed
  • Prospect Updated
  • Prospect Merged
Tags
  • Tag Created
  • Tag Deleted
Users
  • User Phone Created
  • User Phone Deleted

System Update 

Users can filter content by system update records based on the criteria below: 

Filter Description
Account Updated Displays account update records.
Calendar
  • Calendar Created
  • Calendar Deleted
  • Calendar Updated
Import Created Displays import records.
Mailbox
  • Mailbox Created
  • Mailbox Deleted
  • Mailbox Updated
Opportunities
  • Opportunity Created
  • Opportunity Deleted
Plugins
  • Plugin Created
  • Plugin Deleted
  • Plugin Updated
  • Plugin Sync Error
  • Plugin Type Mapping Sync Error
Plugin Fields
  • Plugin Field Mapping Created
  • Plugin Field Mapping Updated
  • Plugin Field Mapping Destroyed
Plugin Mapping
  • Plugin Mapping Created
  • Plugin Mapping Deleted
  • Plugin Mapping Pushed
Plugin Type Mapping Displays plugin records based on when the type mapping was updated.
Rulesets
  • Ruleset Created
  • Ruleset Updated
Schedule
  • Schedule Created
  • Schedule Updated
  • Schedule Deleted
  • Schedule Owner Changed
Sequences
  • Sequences Archived
  • Sequences Created
  • Sequences Deleted
  • Sequences Disabled
  • Sequences Enabled
  • Sequences Restored
  • Sequences Updated
  • Sequences Owner Changed
Sequence Steps
  • Sequence Step Created
  • Sequence Step Deleted
  • Sequence Step Updated
Sequence Templates
  • Sequence Template Created
  • Sequence Template Deleted
  • Sequence Template Disabled
  • Sequence Template Enabled
  • Sequence Template Updated
Snippets
  • Snippet Created
  • Snippet Deleted
  • Snippet Updated
Stages
  • Stage Created
  • Stage Deleted
  • Stage Updated
Tasks
  • Task Created
  • Task Deleted
  • Task Updated
  • Task Owner Changed
Team
  • Team Created
  • Team Deleted
  • Team Updated
  • Team Membership Created
  • Team Membership Deleted
  • Team Membership Updated
Templates
  • Template Archived
  • Template Created
  • Template Deleted
  • Template Restored
  • Template Updated
Triggers
  • Trigger Created
  • Trigger Updated
  • Trigger Deleted
  • Trigger Owner Changed
Users
  • User Created
  • User Deleted
  • User Updated

External 

The following applies: 

Filter Description
Sendoso
  • Gift Sent
  • Gift Processing
  • eGift Opened
  • eGift Clicked
  • eGift Delivered
  • Gift Shipped
  • eGift Used
  • Undeliverable Gift
  • Gift Refunded
  • Gift Expired and Credited
  • Sendoso Activity
  • eGift Sent
  • Gift Cancelled
  • E-gift Delivered
Livesend Activity Livesend Activity
Vidyard
  • Video Started
  • Video Watched

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