Objective
The purpose of this article is to clarify to Outreach customers, admins, and users the available set of Data Providers and Methods to enrich Accounts, Prospects, and Agent workflows. The select set of third-party providers has worked closely with us to help Outreach customers personalize engagement, prioritize outreach, and automate prospect discovery based on up-to-date data and business intelligence.
Applies To
Data Enrichment
Outreach Admins with access to configure enrichment providers, settings, and usage controls
Providers by type
| Type of Enrichment | Providers | Use case | Learn more |
| Smart Data Enrichment | ZoomInfo SalesIntel LeadIQ | Enrich third-party data for Accounts, Prospects, Signals, and Intent within Outreach. Customers can simply connect with their provider-supplied credentials, set up enrichment frequency, and use their trusted data to run sales plays. | Smart Data Enrichment |
| Data Lake based Enrichment | Snowflake | Enrich first-party and third-party data residing in Snowflake. The customer can connect the source data warehouse table (in Snowflake) to either Standard or Custom objects (in Outreach) to run triggers, tasks, and workflows. | Snowflake Enrichment |
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