Using the Interested Metric for Sequences

Objective

The Interested (count) is calculated as the number of prospects that have replied to the email with a positive or referral response, based on the Outreach Sequence Email Sentiment Classification.

The Interested metric provides a clear indication of how well sequences and individual email variants are performing in terms of generating positive engagement and interest from prospects.

Applies To

• Sequences

Procedure

The metric is calculated using the following formula:

• Interested (count) = Prospects count with positive replies + Prospects count with referral Replies
• Interested (%)= [Interested (count)/Number of prospects with email delivered]*100
  • Positive and referral replies are retrieved using the Outreach Sequence Email Sentiment Classification.

The new metric appears in two places:

1. Sequence List View
   • Added interested (% and count) metric alongside existing metrics (contacted, opened, clicked, replied).
   • Displays the Interested (% and count) for each sequence in the list.
     Allows users to sort on the Interested (% and count).
     
2. Sequence Overview Page 
   • Added Interested (% and count) metric to each email variant alongside existing metrics (delivered, opened, replied, clicked).
   • Displays the Interested (% and count) for each email variant within a sequence