What is a Throttle?
The throttle is an email limit located in the settings tab of every sequence. The throttle asks the question:
"How many prospects can be activated and added to step 1 every 24 hours?"
Understanding and Adjusting the Sequence Throttle
If a user sets the throttle limit to 50, that user can then add 200 prospects into the sequence and ensure that only 50 will activate every 24 hours. The remaining 150 prospects that have not been emailed will stay in a "Pending" state until the next 50 are activated 24 hours later.
1. To find your sequence throttle, click into any sequence.
2. Click on the sequence settings, which can be found as an option next to the master sequence toggle on the top of the sequence page.
3. The throttle is automatically enabled with a 24 hour limit of 50. You can adjust the throttle limit or disable the throttle all together.
Throttles for Sequences by Exact Date/Time
If you are creating a sequence with steps by an exact date and time, you still have the option to add a throttle. Rather than specifying the number of prospects added to the first step of the sequence every 24 hours, the throttle will determine the maximum number of prospects that can be added to the sequence.
- To find your sequence throttle, click into any sequence.
- Click on the sequence settings, which can be found as an option next to the master sequence toggle on the top of the sequence page.
- Find the section labeled "Throttle Newly Added Prospects" and enter the maximum number of prospects that can be added to the sequence.
Note: If you try to add more prospects to the sequence than the throttle allows, you'll receive an error that says, "Max activations exceeded". You'll need to increase this number before you can add additional prospects to the sequence.
Why do we have a throttle setting?
Throttles can help to stagger the volume of prospects moving through a sequence at one time, protect you from hitting your email provider's mailing limits, and can also help users iterate more quickly when A/B testing.
In addition to controlling the amount of email's that go out each day, you want to make sure that you give yourself breathing room to follow up. If you send out 300 emails a day, even a small fraction of those emails with replies can create a lot of follow up tasks. Throttling will make sure that you're able to have breathing room to give each person who responds an appropriate follow up.