Sequences are used to initiate multiple touch points, and manage your prospects through a consistent cadence of engagement. Sequences log and display more data around performance and retain that data historically for each prospect.
Bulk compose emails are a single, one-time email that is personalized with variables and delivered to multiple prospects.
If you would like to track replies to a specific email, we recommend creating a sequence, since they are designed to present this information to you in an easily-digested manner, unlike bulk emails.
NOTE: If you include multiple prospects within a bulk email, prospects will NOT be able to see the other prospects that were included in the bulk compose. Any variables used in the compose window will personalize the content to each individual.