Objective
Utilize Seller Content to create content blocks that can be reused across all seller communication.
Applies To
- Outreach Users
- Seller Content
Procedure
- Log in to Outreach.
- Click Content > AI Content > Seller Content.
- Click New Content.
- Create a title for your content (e.g. Messaging for Sales Leader in SaaS Industry)
- Select Content Category.
- Persona - Search or select from Personas (e.g. C-Suite, Marketing Leader)
- Industry - Search or select from Industries (e.g. IT, Telecommunications)
- Product - Select relevant product
- Note: It is required to select at least one Persona, Industry, or Product in order to proceed. You can also target accounts or prospect that are in a particular industry or with a particular product. All three can be used at one time but try to be specific.
- Create the appropriate message.
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Pain Points Addressed by Your Company - This includes examples of areas where your company or product can assist the customer in addressing inefficiencies
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Example: "Low Rep Productivity - Reps spend too much time dealing with administrative tasks instead of engaging with high-value prospects"
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Benefits of Working with Your Company - Highlight unique selling points and benefits for your company's products.
- Example: "Increased Rep Productivity - Automate follow-up tasks, task management, and email personalization to free up time to focus on selling"
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Proof Points - Showcase how your solution integrates seamlessly with complementary offerings, creating a compelling value proposition.
- Example: "Sales teams using Outreach have seen a 20% increase in productivity by automating tasks using Sequences"
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- Click Save.