Purpose:
The purpose of this article is to provide information to Outreach Users regarding the Email Sequence Reporting analytics in Outreach.
Intended Audience:
- Outreach Users
Sequence Reporting: Email Overview:
The email overview is separate from the prospect overview, as it deals with all emails sent from a sequence. Keep in mind, the total deliveries will be a much larger number than the total number of prospects in a sequence.
Sequence Insights can be found by clicking on the "Insights" tab on the top of the sequence page.
This is the default view of your sequence statistics regarding email deliveries when you go to your sequence overview page:
Hovering over the same statistics on the sequence overview will reveal the actual number of emails in each category:
| Label | Calculation |
|---|---|
| Deliveries | Total number of emails delivered from every step in the sequence. |
| Opens | Total number of emails opened divided by the total number of deliveries. |
| Replies | Total number of emails replied to divided by the total number of deliveries. |
| Positive Replies % | Total number of positive replies divided by the total number of replied emails. |
| Neutral Replies % | Total number of neutral replies divided by the total number of replied emails. |
| Negative Replies % | Total number of negative replies divided by the total number of replied emails. |
| Bounces % | Total number of bounced emails divided by the total number of deliveries. |
| Opt Outs % | Total number of deliveries that resulted in an opt out divided by the total number of deliveries. |
| Clicked % | Total number of emails where a link was clicked divided by the total number of deliveries. |