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HTML Composer FAQs

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Chris
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Purpose: 

The purpose of this article is to provide information to Outreach Users regarding the HTML composer for Outreach. 

Intended Audience: 

  • Outreach Users

HTML Composer FAQs: 

Q: What is the HTML Composer?
A: The HTML composer is a feature providing abilities for users to embed hypertext markup language (HTML) into supported content features such as snippets, bulk emails, templates, and signatures.

Q: What Outreach content can HTML be added to?
A: Currently, Outreach provides the ability for users to add HTML to:

  • Templates
  • Snippets
  • Bulk emails
  • Signatures
  • Editing Sequence Steps

Note: In all other cases, it is possible to add HTML by using a Template with HTML. 

Q: Is HTML available for one-off emails?
A: No. Currently HTML can only be inserted into the Outreach content outlined above.

Q: Will all users have access to add HTML to content?
A: No. Outreach Admins must enable the feature for the applicable Profile. Outreach recommends enabling the HTML feature for users who will be responsible for using or adding previously created, HTML content to Outreach content.

Q: How do I add HTML to Outreach Content?
A: Access the applicable content (i.e. Templates, Snippets, etc.) and click the HTML composer icon (</>) in the toolbar.

Q: My HTML does not look like it should when I add it, what should I do?
A: Outreach recommends using this feature only for HTML content that has been produced and tested elsewhere. Currently, Outreach does not support troubleshooting HTML content.

Q: How do I fix issues where my styles are not being applied in the HTML content?
A: If your HTML contains style classes inside style tags, you should run your HTML through a tool that inlines the styles, such as the CSS InLiner Tool.

Q: Does the HTML composer contain tools to edit and update the HTML?
A: No. Outreach recommends users code and test HTML with HTML editing tools such as Notepad++ prior to adding the markup to a communication.

Q: Will adding HTML to Outreach emails cause any deliverability issues?
A: Emails with more complex HTML are more likely to be flagged as SPAM or sent to the promotions tab. Outreach recommends keeping the majority of your mailing as text and only using HTML to add value and elevate.

Q: Can we limit the use of templates/snippets that have HTML included?
A: Yes. Users can limit access to Outreach content containing HTML content by defining how the Outreach content is made available to the Org.

Example: To limit access to an HTML-enabled Template, the Template Owner must update the Visibility settings as applicable.

For more information regarding visibility, ownership, and sharing of Outreach content, refer to the applicable articles.

Q: Will links in the embedded HTML content be sent with or without a branded URL; will it work with click-tracking?
A: Yes. Links in HTML are substituted with tracking links as configured by the user. 

Q: I added an HTML block at the top of my signature and am now unable to add text above it; how do I fix this?
A: The HTML content takes up the full line. Try removing and then adding the HTML content after the text.

Additional Resources:

How To Enable HTML Composer Access 

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