Outreach Variables Overview

Conditional variables say "if the condition is true, then use specified language."

These variables are powerful to use when you want conditional language where you can specify a word or phrase to be used if a certain statement is true (i.e. if no first name, then say_) or how to follow through if the statement is false. For example, the conditional variable: 
Hi {{#if first_name}}{{first_name}} {{else}}there{{/if}} tells the system if the first name field for a Prospect is populated, then use the first name, otherwise, use "there". 
The conditional Prospect variables can be found in the miscellaneous tab of the variable menu.
Note: Outreach will nest Unless variables, but will not nest IF variables.

The {{format_number}} variable can be used with number fields such as score to display the value in that field in an easy to ready format. For example, using {{format_number score}} with a Prospect whose score field is "1.0" will display "1" in your template instead.

The {{format_date}} variable can be used with date fields to display the value in a readable format. For example, if {{opportunity.custom1}} was a date in ISO date format, example: “2025-08-10T20:30:53.000+0000”, {{format_number opportunity.custom1}} would return August 10, 2025. 

{{first_name}}

{{middle_name}}

{{last_name}} 

{{name}} 

{{nickname}} 

{{email}} 

{{mobile_phone}} 

{{work_phone}} 

{{home_phone}} 

{{voip_phone}} 

{{other_phone}} 

{{score}} 

{{company}} 

{{company_industry}} 

{{company_natural}} 

{{title}} 

{{city}} 

{{state}} 

{{country}} 

{{region}} 

{{gender}} 

{{occupation}} 

{{linked_in}} 

{{twitter}} 

{{facebook}} 

{{github}} 

{{stack_overflow}} 

{{google_plus}} 

{{website}} 

{{website2}} 

{{website3}} 

{{school}} 

{{degree}} 

{{graduation_date}} 

{{job_start_date}} 

{{personal_note1}} 

{{personal_note2}} 

{{address_street}} 

{{address_street2}} 

{{address_zip}} 

{{owner}} 

{{stage}} 

{{account.name}}

{{account.natural_name}} 

{{account.domain}} 

{{account.description}} 

{{account.company_type}} 

{{account.size}} 

{{account.industry}} 

{{account.founded_at}} 

{{account.locality}} 

{{account.website}} 

{{account.linked_in}} 

{{account.linked_in_employees}} 

{{opportunity.name}}

Opportunity name 

{{opportunity.stage}} 

Opportunity stage

{{opportunity.type}} 

Opportunity type

{{opportunity.amount}} 

Opportunity amount

{{opportunity.currency_type}} 

Opportunity currency type

{{opportunity.close_date}} 

Opportunity close date

{{opportunity.owner}} 

Opportunity owner

{{sender.first_name}} 

{{sender.last_name}} 

{{sender.name}} 

{{sender.email}} 

{{sender.title}} 

{{sender.phone_number}} 

{{sender.calendar_url}} 

{{sender.conference_url}} 

{{sender.conference_details}} 

{{org.name}} 

{{#if first_name}}{{/if}}

{{#if first_name}}{{else}}{{/if}} 

{{#unless first_name}}{{/unless}} 

{{#unless first_name}}{{else}}{{/unless}} 

{{#if is_monday}}{{/if}} 

{{#if is_tuesday}}{{/if}}  

{{#if is_wednesday}}{{/if}}  

{{#if is_thursday}}{{/if}}  

{{#if is_friday}}{{/if}}  

{{#if is_saturday}}{{/if}}  

{{#if is_sunday}}{{/if}}  

{{#if is_weekday}}{{/if}} 

{{#if is_weekend}}{{/if}} 

{{format_number [variable that needs formatting]}}

Format a numeric variable in a human-friendly manner (i.e. 1.0 becomes 1, 1000 becomes 1,000). For example, if {{custom1}} was 1800.00, {{format_number custom1}} would return 1,800. 

{{format_date [variable that needs formatting]}}

Format a date variable in a human-friendly manner, example: February 17, 2023. For example, if {{opportunity.custom1}} was a date in ISO date format, example: “2025-08-10T20:30:53.000+0000”, {{format_number opportunity.custom1}} would return August 10, 2025. 

 {{today}}

{{tomorrow}} 

{{days_from_now N}} 

{{weekdays_from_now N}}