How are Prospects>Sort by fields calculated

Applies To

• Outreach users

Answer

In the Prospect List View, the available sorting options include several prospect fields. This guide outlines the following:

• Last Contacted
• Last engaged
• Last updated
• Last created
• Engagement

How is it derived?

Last Contacted:
This is based on when a prospect was last called or emailed.

Last Engaged:
This information is updated when a prospect responds to an email or answers a phone call.

Last Updated:
This indicates the most recent time the prospect's record was updated.

Last Created:
This shows when the record was created.

Engagement:
This is an Engagement Score for each prospect, and this information is updated automatically whenever a prospect is emailed. The Engagement Score assigned to the prospect is a sum of points based on email opens, clicks, and replies. When a new email is delivered, the score is reset.

An algorithm Outreach uses to score prospect engagement. The engagement score is calculated by the number of opens/clicks/replies from the most recent mailing received by that prospect.
• Open - 1 point
• Click - 2 points
• Reply - 3 points

Additional Information

List View Filter Options