Reply emails are used to follow up on previously sent emails to create an email chain commonly seen when a person replies to your message. It's essentially like going into your Sent folder and replying to a message you've already sent.
Reply emails will have the normal Re: shown at the beginning of the subject line, and can be added as part of a sequence step.
Creating a Reply Email
- Create a new sequence or add a step to an existing sequence. Make sure that this new step is not the first email step of the sequence. If it is the first email step, your email will fail when Outreach tries to deliver it.
- Select "Auto Email" under the step type, determine the interval or date/time for delivery (depending on your sequence type) and save your step.
- The template pop-up box will appear where you create the content of your email. On the top of this box is the template "Type". Change the template type from "New" to "Reply".
- When the reply step of the email is delivered to the prospect, it will attach to the previously created email thread. Using multiple reply emails will continue to add to the email thread. Once a "New" email is delivered, the reply thread will start over.
Note: Unless using a follow-up sequence, the first email step of a sequence cannot be a reply email, because there is no parent message for Outreach to reference and attach as a referenced email chain.