Outreach Reporting Overview

Created by Aye Myat, Modified on Mon, 9 Feb at 11:01 PM by Alsabana Sahubarali

Objective

The purpose of this article is to provide information to Outreach Users regarding reporting with Outreach. 
Outreach Reporting is a suite of actionable insights that equip managers, marketers, and sellers with the insights needed to understand the success of teams, processes, and content. 

Applies To

  • Outreach Users

Before you begin

  • Outreach reporting enables users to evaluate users, content and processes to adjust the strategy across the platform. 
  • There are three main areas that are available
    • Sales Execution Report  
    • Team Performance
    • Sequence Performance
  • These reports refresh on a 24 hours cycle and contain 16 months worth of data. 

Overview

Outreach Reporting consists of Team Performance, and Sequence Performance, and Sales Execution reports.
The reporting experience provides a library of prebuilt reporting modules to guide Users to more actionable insights while giving them autonomy to easily customize, save, and export reports. 

Available Reports: 

When you land in the reports section of the application, you will see Sales Execution Report, Team Performance and Sequence Performance. Let’s go through what reports you can find under each tab.

Report Content Refresh Cadence Data History
Sales Execution 
  • Sales funnel/stage metrics
  • Compare timeframes
  • Compare teams
  • Compare users
Daily (Every 24 hours) 16 Months
Team Overview
  • Core activity metrics
  • Overdue tasks
  • Meeting metrics
  • Email sentiment
Daily (every 24 hours) 16 Months
Team Calls
  • Call activity 
  • Call durations
  • Call dispositions
  • Heatmap
Daily (every 24 hours) 16 Months
Team Emails
  • Email activity
  • Email engagement
  • Email performance
Daily (every 24 hours) 16 Months
Team Tasks
  • Tasks by due date
  • Tasks by category
  • Tasks states
Daily (every 24 hours) 16 Months
Sequence
  • Sequence usage
  • Sequence performance
  • Email sentiment
Daily (Every 24 hours) 16 Months

Team membership history: this report reflects all activity based on a users current team association. If a user moves from one team to another, activity will not be associated with their historical team prior to the change. 

Additional Information

Outreach University - Outreach Reporting


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